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Life. Well Managed.

Fee-Only, Fiduciary Personal Financial Planning in Denver, CO

About Simply Steward

Since you are visiting our site, you are probably someone that realizes you are not being the best manager, or steward, of your money that you could be. There are two reasons most people are not maximizing their financial resources. The first is a lack of time - most people would rather be spending time growing in their career, spending time with family, and enjoying life. The second is a lack of knowledge - the financial landscape is extremely complex when layering in investment, tax, insurance, estate, and retirement planning. We personally believe that God expects us to be good financial stewards. You may not share this belief, but there are others that count on you for good financial stewardship: your future self, your family, your community, and the charitable organizations that are dear to your heart. We want to work with people that share our stewardship mindset. If that is you, let's talk about whether Simply Steward can help you be a good steward of two of life's most important resources: time and money.

Integrity. Trust. Confidentiality.

Steve Cruice, CPA, CFP® Photo

Steve Cruice, CPA, CFP®

I’ve always had a passion for helping people with their personal finances. As an accountant, I was approached frequently by people with tax or personal finance questions. I found that helping these people was something I loved. Ultimately, this love for helping people with their personal finance questions is what led me to a career in tax-focused, comprehensive personal financial planning.


I founded Simply Steward in 2017 with one goal in mind: to provide fee-only fiduciary advice to professionals and small businesses in the Denver, Colorado area. Through the use of technology, Simply Steward also offers services to clients across the US through virtual meetings and online services.  

While I am the sole advisor of Simply Steward, I am part of a network of over 140 advisors through the Alliance of Comprehensive Planners. This network of other CPAs and CFP® professionals provides me with the resources of a much larger firm while allowing me to maintain the personal level of service you deserve from your financial planner.

Steve Cruice, CPA and his family

My greatest joy is spending time with my wife, Michelle, and three kids; Jack, Kate, and Elijah. I also enjoy mountain biking, snowboarding, and running in the beautiful Colorado outdoors. I grew up in New Zealand, where I developed my passion for being outdoors.

Alliance of Comprehensive Planners (ACP) affiliation American Institute of CPAs (AICPA) affiliation

Not Just a Financial Plan, But a Life Plan 

At Simply Steward, we simplify reaching your financial goals by gaining a deep understanding of your life goals. Through analyzing the complexities of your unique situation we are able to  provide you with the tools, knowledge, and support to be successful. 

Fee-Only Difference

As a fee-only planner, we do not sell any financial products - ever. We also receive no commissions or any other monetary compensation from financial product companies. You can be confident that the recommendations we make to you are in your best interest.

Unbiased Advice

As a fiduciary planner, we are required by law to always act in your best interest. At Simply Steward, we always operate in an objective, unbiased manner, and eliminate or disclose any potential conflicts of interest. Our focus is providing you with the highest level of personalized service comprised of professional, independent, and unbiased advice.

Learn about Our Approach   

A Holistic Approach To Meet Your Unique Needs

We take a holistic approach to personal financial planning. What does a holistic approach mean? A holistic approach means we evaluate all areas of your financial life, including your financial and life goals, to ensure the plan we provide you aligns each aspect of your financial life with what is truly important to you.

Simply Steward's Comprehensive Planning Approach: Investments, Tax Planning, Insurance, Cash Flow, Estate Planning, Financial Goals, and Net Worth Analysis

Learn about Our Services   


Our services are comprehensive and tailored toward your unique needs. We offer the following services:

Small Business Planning

Small business owners are faced with unique financial challenges. We will specifically advise and educate you on:

Learn about our Planning Packages   

Solutions That Fit Your Needs

Whether you’re a small business owner, a well-established or young professional we’ve developed two plans to fit your needs and budget.

Steward 360 Financial Planning Package



Steward 360 Financial Planning Package


The Steward 360 plan is a comprehensive, annual agreement where we sit down multiple times throughout the year and look at your entire financial picture and life goals. Financial planning is not a one-time product. Good financial planning is an ongoing process. Our 360 plan provides you with unlimited access to an advisor - call, email or come into the office as many times as you need. Fees are based on the complexity of your financial situation. In the least complex situations, an initial annual fee would start at $2,000 a year or $500 per quarter with the subsequent year at $1,600 or $400 per quarter. The annual fee will be higher the more complex the situation and services required.

Our Services

Steward Limited Financial Planning Package



Steward Limited Financial Planning Package


The Steward Limited service is a short-term project for cases where you may have questions or need advice and help regarding a specific situation rather than ongoing planning as provided in the Steward 360 plan. For example, you may want to know how to invest your 401k or how much to save and where to save for a child's education. Depending on the complexity and scope of the issue you need help with, we will agree to meet a certain number of times. Fees are likely to be between $750 and $2,000 for the Steward Limited, and will vary with the complexity of your situation.

Our Services

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Financial solutions, made simple.

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Who We Help

Simply Steward creates financial plans for Denver area Professionals


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Nearing Retirement


Simply Steward creates financial plans for Denver area Small Business Owners

Small Business Owners

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Leave a legacy that positively impacts those around you.

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You work hard for your family and business. We work hard for you.

Let's Chat

Whether it’s meeting in-person or reaching out by phone or email, we’re ready to help you get started.  Please book a fifteen minute introduction call below or send us an email. We look forward to hearing from you!